Changing the way we think about caviar

Caviar is one of the oldest delicacies and a staple of luxury. Similar to other luxury products, the caviar market has grown accustomed to high margins and traditional sales channels. Imperia is disrupting the competition with an innovative supply chain and D2C model. Now, you can invest in this luxury democratizer.

At Wealthelite, we are a domestic caviar company with a bold goal: to bring this luxurious delicacy to the masses. 

Imperia Is Experiencing Rapid Revenue Growth

Since launching our direct-to-consumer sales channel in 2018, Imperia Caviar has generated over $12M in revenue with consistent year-over-year growth.

Our brand's success lies in its ability to redefine the perception of caviar as a luxury item by packaging it as an accessible delicacy and staple of a healthy diet - which is crucial in a market where consumers are looking for quality and value.

Over the last three years, our revenue has grown from $678K in 2019, to $4.1M in 2020, and $7.2M in 2021. By repositioning the way people view caviar, our brands have already attracted over 1000 active consumers. 

Modernizing an Outmoded Marketplace

For hundreds of years, the production and sale of this luxury delicacy has been controlled by an elite group of brokers and retailers.

This high-cost, low-access model is both outdated and exclusionary. Our new approach to the traditional caviar business model allows us to provide access to quality, sustainably sourced caviar at a fraction of the cost. Through our direct-to-consumer sales channel, powered by effective data-driven digital marketing, and a vertical business model that connects consumers directly to sustainably sourced high-quality caviar, we've managed to create a new paradigm for this outmoded industry.

Our vertical business model effectively removes everything that inflates product costs. By cutting out these unnecessary steps, we can offer higher quality products at lower prices than traditional caviar products currently available on the market today.

Booming Market Opportunity

Imperia Caviar is disrupting the caviar market by bringing the world’s best caviar to everyday consumers at prices never seen before. The caviar is expected to grow at an annual compound growth rate (CAGR) of over 9%, with some experts predicting it reaching $1.64 billion by 2025.

With such a rapid increase in the size of the market, we believe Imperia is positioning itself to become a dominant player in this new frontier

By establishing our brand at a lower price point, we will have the inside track as the caviar market expands, pressuring prices industry-wide.